# Publishd SEO Audit Checklist

Printable companion to the free guide:
https://publishd.app/seo-guide

## Technical SEO (10 points)

- HTTPS enabled
- Mobile-responsive on a real phone
- Core Web Vitals marked Good in Search Console
- XML sitemap submitted to Google Search Console
- robots.txt not blocking JS/CSS
- Homepage schema markup in place
- Key page-type schema markup in place
- Canonical tags set correctly
- No broken internal links
- No orphan pages

## Content SEO (8 points)

- Topical map documented
- Pillar page exists
- At least 8 cluster posts published
- Cluster posts link back to pillar and to each other
- Title tags written for clicks, not just keywords
- Meta descriptions written like ad copy
- Passage-indexing structure used throughout
- Author bios on every post

## Authority + Behavioral (6 points)

- Google Business Profile claimed (if relevant)
- Listed on Wikidata
- Consistent business info across directories
- At least 5 real backlinks
- People search your brand by name
- Direct traffic source exists (email, social, community, etc.)

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